There are at least two big trends in social psychology, or at least ones that may great affect social psychology. Currently, at least according to Berntson and Cacioppo (2000), one of the fastest growing trends in psychology as a whole is psychobiology. This trend is also seen in social psychology. Another movement is that of the internet (McKenna & Bargh, 2000). As the legitimacy of the internet grew, there was more research interest in it and more interest in using it for research purposes. I will first discuss psychobiology and then the internet. I will finish with my prediction of where social psychology is going.
I think psychobiology is a growing area in part because of the many technological advances that are being applied to psychology (namely, brain imaging and computer modeling). Psychology is becoming a technology-driven science. I think that social psychology will all move this way because of the new ways to study the concepts of social psychology. In part, it provides new ways to research “old” topics, not that anything in social psychology is that old.
Researchers can now look at biological foundations of social behavior and perception. For example, maybe there is a certain area of the brain that is activated when people name racial stereotypes. Also, there could be a different area activated when people are asked what stereotypes they believe, if any. Maybe people who say they do not believe the stereotypes still have the same area of the brain activated as those who do believe them, but in addition they could have additional brain activity associated with suppressing those stereotypes. Knowing this would help us understand that stereotypes really are prevalent, but some people are just really good at suppressing them and don’t even know that they are doing it. I know this was a slightly vague hypothesis, but my point is that psychobiology has a lot to add the social psychology.
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